Engage with Your Customers

social-media

For thousands of years, commerce depended on dialog. The earliest stone tool makers undoubtedly solicited feedback to learn how to better serve the needs of the tribe. And to this day, tailors, furniture makers, jewelers and other artisans still depend on customer engagement. Success for these people means standing for something. Standing alongside the customer […]

5 Twitter Tips for Online Marketing

lead generation

As of 2016, nearly 78% of Americans have a social media profile. In fact, social media sites and blogs now reach eight out of every 10 Internet users in the U.S, accounting for about 23% of all time spent online. In other words, while 93% of online experiences begin on a search engine, many people […]

3 Features of a Good ‘Contact Us’ Page

digital marketing

Roughly half of people say that a website’s design is one of the major ways they determine the credibility of a company. If a business has a confusing, unfriendly, or poorly designed contact page, doesn’t that say something about their credibility as a company? Now allowing or encouraging customers to easily contact them implies that […]

3 Basic Design Tips for an Effective Trade Show Exhibit

exhibits

As many as 61% of business-to-business (B2B) marketers say that lead generation is their number one biggest challenge. The truth is that you may have the most innovative and effective product on the market, but if your marketing strategies aren’t strong, you will inevitably struggle to draw in high quality leads. Trade shows are major […]

How, Why, and When a Company Should Rebrand

integrated marketing

When the world around you is constantly in motion, it can be hard to sit still. One of the foremost principles of integrated marketing is that every aspect of your outreach — your websites, your merchant exhibits, your social media — should all revolve around a singular, cohesive brand identity. Yet sometimes even successful core […]

Fact or Fiction? 5 SEO Legends Put to the Test

seo

It’s estimated that 93% of all online interactions begin with entering a query into a search engine. And if your website doesn’t come up in the results when you want them to — well, good luck with that. Search engine optimization, or SEO, is all about helping websites improve their Google (and Bing) rankings, but […]

3 Signs You Need a New Digital Marketing Strategy

digital marketing

We all know that digital marketing is an essential ingredient for success in any modern line of business, but sometimes, it can be difficult to tell whether our efforts are actually making a difference in an online world that changes and refreshes from moment to moment. Not sure if your digital marketing strategies are up […]

Generate More Leads by Creating the Ultimate User Experience

lead generation

When it comes to digital marketing, 90% of customer experience decision makers believe that creating a good experience for the user is critical to their success. As many as 63% say that the customer experience is becoming more and more important for digital marketing and web design. In terms of lead generation, the role that […]

When Less is More: How Brutalism Can Boost Conversion Rates

web design

Have you ever heard of the design style known as brutalism? It’s a stark, bare-bones approach to web design that most creative types find borderline repulsive. It basically violates all of today’s best web design practices and totally misses the mark in terms of our high aesthetic standards. Brutalism may not be pretty, but its […]