Facebook and Instagram Ads

Facebook Instagram Ads

Facebook and Instagram have become the most interactive social media platforms across the globe. And, this extends beyond personal interactions. We are talking huge opportunities for businesses to market their brands to consumers and other businesses. And, when companies effectively use Facebook and Instagram ads, opportunities are increased ten-fold. Both platforms offer targeted and story […]

Sales Funnel

sales funnel

Integrated Marketing ensures that Marketing and Sales are a synchronized effort. Effective marketing should guide consumers through a sales funnel. Here at Exposyour, we offer the marketing solutions it takes to build an efficient sales funnel. So, what is a sales funnel? Think of the sales funnel as an illustration of the buyer’s journey. Knowing […]

Why Search Engine Optimization (SEO)?

search engine optimization (SEO) desk image

The world is going green! And, so are we! “Organic” is in and seeking understanding of consumers is being valued at an all-time high. Businesses are focused on increasing their search engine rankings through proper Search Engine Optimization and less through paid traffic via tools such as Google Ads. That means that businesses are focused […]

3 Ways Digital Displays Can Streamline Your Campus

digital displays

If your university campus is preparing to go back to school, then you know that creating an attractive, user-friendly navigation system for incoming freshmen is a crucial part of making sure that your campus is perceived as an open and welcoming environment. Rather than relying on overcrowded campus maps or clunky navigation of digital maps, […]

Improve Your Business Marketing and Advertising through Video Walls

video walls

Over the last few years, some of the largest shows, 200 to be exact, in the United States have taken place in Orlando, Las Vegas, and Chicago. Besides the big populations and high consumption habits in these cities, the other attraction for huge shows is marketing through video walls. Some cities have remained behind because […]

Effects Of Packaging On Sales

Whether ordering online or walking through a supermarket, the eye is drawn to those brands that are vibrant and enticing. There is no short supply of research on what motivates consumers to purchase a product. Although the design of the packaging is typically separate from the design of the product, it is important that the […]

Social Media As A Dynamic Marketing Tool

social media marketing

It may not come as a shock that social media has greatly impacted modern-day marketing. For starters, the cost of interacting with a target audience has greatly decreased from the days of traditional marketing such as print ads, direct mail, TV commercials, and radio advertising.  Now, brands are able to engage their target audiences through […]

Developing A Marketing Strategy

Each new year brings new and innovative demands to any marketing strategy. Nowadays, digital marketing is where it’s at. It is important that your marketing strategy keep up with today’s technological advancements. However, some of the tried and true staples of a marketing strategy still hold clout. For example, marketing plans should still answer the […]

How To Make The Most Of Your Business Banners

banners

No matter what your business specializes in, there’s one thing you want to avoid at all costs: blending in. When you’re designing your company’s advertising materials and promotional items, you want to be sure that you’re going to stand out against your competitors or other booths at a trade show. If you want your business […]

4 Elements Of Successful Exhibit Booths

example exhibit booths

If you’re planning for an upcoming trade show, you’re probably starting to worry about your exhibit booth. A good booth can be key to the growth of your business, particularly if you’re attending one of the larger trade shows in your field. If you want your exhibit booths to be a success, consider incorporating some […]