Our incessant connectivity and access to information have closed the gap between wanting and receiving exponentially. In a given day, there are approximately 3.5 billion search queries entered into Google. In a year, about 1.2 trillion.
From those searches, Google’s masterful algorithms churn out billions of results in a fraction of a second. After that, the power is more or less in the hands of the user to make a decision and become a consumer.
But, from any of those billions of search results, what causes some things to stand out over others? In 2019, what marketing strategies are businesses using to attract customers? Let’s take a look.
Humans Trust Humans
There’s been a shift in advertising trust that came along with an increase in access to customer satisfaction reviews and influencer marketing. As it turns out, people are much more likely trust other human beings — regardless of whether those humans are strangers, Instagram models, or whatever — more than product descriptions alone.
Be An Authority
Other humans alone can’t market your business. Customer reviews and influencers must be supplemental to the fact that you’re already an authority in your niche. This is where high-quality content comes in. To truly market your business, it’s important to know everything there is to know about your products. Therefore, accurate, quality content in your area of focus is essential to show potential customers you truly know what you’re talking about.
Don’t Be Scared To Take An Old School Route
In the age of canned email responses, automated social media schedules, and customer service bots, a lot of the humanity of running a business is easily lost. Of course, these technologies are incredibly helpful, but sometimes long-since-abandoned strategies can be used to your advantage. Integrated marketing exhibits your business’s ability to take advantage of multiple different mediums. If you can get customers via business swag as well as automated marketing, why not use both?
Marketing your business requires a well-rounded approach to how other human beings work. In a world saturated with online banners, digital displays, business swag, and all the promotional items you can imagine, it’s important to craft a strategy that sets you apart.
Keep these strategies in mind as you kick the year off and be sure to keep your eye on shifting trends that will continually sharpen your marketing plan. Stay on your toes, because nothing remains static in this industry.