CUSTOM PRODUCTS AND PACKAGING
because BRAND IS EVERYTHING
According to research, consumers are more likely to purchase the brand that exhibits brand equity.
Got Brand Equity?
Brand equity refers to the perceived value of a product. Similarly, paying online for a high-quality product that arrives in subpar packaging is sure to make you think twice. Instantly, brand satisfaction diminishes as do the chances of brand loyalty.
Negative brand experiences evoke negative emotional connectionsto your brand.
Many companies spend so much time perfecting a product that packaging becomes an afterthought.
Negative brand experiences evoke negative emotional connections to your brand. As discussed in our blog on integrated marketing strategy, the more you provide positive experiences for your consumers, the more likely they are to become brand loyalists and brand advocates. Therefore, packaging should be a forethought rather than an afterthought.
There is no short supply of research on what motivates consumers to purchase a product. Although the design of packaging is typically separate from the design of the product, it is important that the two remain closely linked.
Companies do not become iconic brands overnight. Brands like Coca-Cola, Target, and Amazon have mastered the art of packaging. From Coca-Cola’s typographically enticing logo on every can and box to Target’s iconic red bullet and Amazon’s logo with a smile, these brands have found what worked to captivate consumers and enhance brand recognition.
From the aesthetic to the functionality and sustainability of your packaging, every marketing consideration should be made to achieve maximum efficiency and evoke a positive brand experience. Some considerations include protection from outside elements, communication of information on how to use, transport, or dispose of the packaging, convenience, and tamper-resistance. Finally, packaging can and should be used to entice consumers toward purchasing a product. Packaging should clearly evoke brand recognition through color and logo placement.
So, What’s The Trick?
Packaging should be functional to provide convenience and protection while being brand savvy and eye-catching. Your package should bring almost as much of a positive feeling as the product it holds. That’s a tall order and that’s why Exposyour is here to help. We take you through the entire process from concept to design and then we manufacture the package for you. Rather than waiting 6-10 weeks for orders placed overseas, we offer a stateside process that speeds up sourcing, processing, and packaging.
Key To Success
Exposyour has helped brands in cosmetics, pharmaceuticals, dispensary – child proof lids, electronics, wine, and beer. We will provide our initial thoughts without charge, so you can check out the chemistry without risking a cent. Contact us today!
Process Makes Perfect!