WHY do YOU WANT DIGITAL MARKETING?
because VISIBILITY GROWS YOUR BUSINESS
Social Media Marketing
Are you being followed? No, we’re not joking.
Are you targeting the right audience with the right type of ad?
Consumers are more than 75% more likely to buy from a brand they follow on social media.
HOW DO THEY WORK?
By Getting Leads to Click Through To Your Website
When you work with Exposyour, your specialists will ensure that all social media ads are optimized with optimal copy and imagery, geotargeted segments, and A/B Testing. After each campaign, your team at Exposyour will provide an in-depth performance analysis.
Explainer Videos and Animated gifs are trending.
WHY DO THEY WORK?
Engaging, Informative, Entertaining
Plus, they maximize your marketing strategy budget!
SEM vs SEO
They sound so similar and are often used interchangeably. But, are they the same?
No. SEM refers to the process of internet marketing that boosts search visibility through organic search engine rankings and advertising.
Therefore, Search Engine Optimization (SEO) falls under the SEM (Search Engine Marketing) umbrella.
SEO has ~20X more traffic opportunity than PPC on both mobile and desktop. – Moz
SEO stands for “search engine optimization” and focuses on growing organic (free) search engine traffic.
SEO focuses on what people are shopping for online, their pain points, needs, and what information they are seeking. Then, SEO uses this valuable consumer information to provide solutions in response to the needs of the consumer by providing solutions in a way that search engines can easily detect and understand.
The key to increasing lead volume is being top of mind and “first of show.” So, when customers search for specific information, products, or services, the best place for you to appear is at the top.
When you work with Exposyour, your online presence is carefully crafted by our specialist teams. They design content that consistently connects prospective clients to your business – from advertising through links to your featured content in syndicated press, digital publishing, blogs and every digital location that leads to your business.
Results are tracked against trend data, rankings, and traffic to ensure you remain type-of-mind.
What is PPC?
PPC stands for “pay-per-click” and is a form of internet marketing that allows you to “buy” website visits. Marketers pay for the ad ONLY when the ad is clicked, which allows you to set a budget and leave the work to the search engines.
Yep! Search Engines. Both Google and Bing offer ad platforms that operate with “real-time bidding”. Once you know what your target audience is searching for online, you can set display ads that are relevant to those searches.
How Do We Do That?
We evaluate and design a digital marketing action plan specific to your business and your competitors’ online presence. Then, we create ads that motivate customers to click through to your website.
NOT SO FAST! There is a science behind ad creation. Search engines follow an algorithm using SERPs and ad quality to determine which ad to show for each keyword.
With white-hat search engine optimization and an optimal PPC campaign, be prepared to see a boost to your bottom line.
How do you measure digital marketing success? Or, are we there yet?
Would you agree that every component of your business requires
goals and strategies to achieve them? Yes?
Good – we’re on the same page. Digital marketing is no exception.
We’ve strategized a service that lets you see where you are and the
numbers you need to measure the rate of your success.
360° is your dashboard at a glance. It shows where your customers are finding you, how they are responding, and how many of those who have clicked, called,
and contacted you have purchased.
When it comes to Digital Marketing with Exposyour, you choose the status update, workflow transparency, and reporting schedule that works best for your business strategy.
360° Dashboard with Exposyour – Mapping Your Route to Success