People will try to tell you that SEO marketing is a scam and that you don’t need it in order for customers to find your website. However, considering that 93% of online experiences begin with a search engine, and over 100 billion global searches are conducted every month, it would be ridiculous to think that you can bypass Google’s intensive algorithm and become a highly visible website without any sort of online marketing effort.
3 Absurd Myths About SEO
- You can pay for better organic rankings: This is the number one most common SEO conspiracy theory. In reality, paid advertising has nothing to do with organic search results. Yes, pay per click advertising gets you to the top of a Google page, but as many as 80% of users ignore the paid ads, focusing only on the organic results. You cannot pay Google to feature your site at the top of the organic search results. Period.
- It’s all about the keyword density: False. Keyword stuffing is not nearly as effective as people think, and can actually work against you. When it comes down to it, you need to be using keywords intelligently. You need to be creating quality content. Spammy pages that repeat the same terms over and over again but ultimately have no substance are not going to rank high in Google. Create garbage content and you will end up with a garbage ranking, no matter how many times you use the keyword “Seattle roofing.”
- SEO changes too often: Yes, Google alters its algorithm a couple hundred times every year. However, these changes really will not make that much of a difference in terms of your ranking and you probably won’t even notice most of the updates. If you hire an experienced and professional SEO services expert to handle your search engine optimization you will never have to worry about these changes at all.
It is precisely because of Google’s constant updates that you need to hire an SEO professional. As a business owner, you have so many other responsibilities. Let an expert handle your web presence.