As many as 80% of failing companies attract only 10,000 monthly website visitors or less. If you didn’t believe in the power of online marketing before, this statistic should have you convinced that in today’s digital world, website traffic is essential to the success of a business. Your site may look good, but if it’s not generating traffic and converting leads into customers, then you’re clearly doing something wrong. Here are a few tips on how to build some buzz around your website.
- Tell a story. Consumers want to know the following things: How did you get started? What do you do? Why do you do it? What value do your products or services bring to the world? You can combine all of these elements to create a compelling monologue that engages your audience and incentivizes them to take action and share your story.
- Offer incentives. Everyone loves a good deal. To catch consumers’ attention, offer contests, discounts, promotions, or freebies that relate to your brand. Make sure these “limited time offers” are highly visible on the home page of your website, and most importantly, make sure they are easily shared on social media. Provide a “share” button that takes the user straight to Facebook or Twitter to simplify the process.
- Create dynamic content. Content marketing is an essential part of building a memorable and successful brand. If you are not providing a fresh influx of content to your website on a regular basis, internet users will have no reason to stop and explore your pages. Strong content is also fundamental to your search engine optimization (SEO) strategy. By using keywords in well-written, interesting articles and blog posts, you will improve your rankings and become more visible on search engine results pages.
- Ask for feedback. Engage your audience by communicating with them directly. Post polls and questionnaires to find out what users think about your products, website, logo, and other features. Consumers will appreciate having their voices heard and you will benefit from the feedback they provide.
To generate buzz around your website and your brand, you need to have a well-planned strategy and a clear goal. Most importantly, you need something interesting for your audience to talk about. It all starts with your website and how you present your brand to the world.