It’s no secret that a well-designed website is imperative to your business’s success. In fact, a full 46% of people judge a company’s credibility off of their website alone. An aesthetically pleasing web page isn’t enough, however. There are important elements to include that many businesses forget. Consider these three components that every great website must have:
Easy Navigation The key to great web design is the usability of the site. If your website isn’t user-friendly, your customers will grow frustrated as they try to traverse a muddled site map. The navigation is possibly the most important part of a website. A good rule of thumb? Keep it simple and easy to follow. Customers should be able to find the information they are looking for in just one click. Opt for a navigation bar that displays the categories of information accompanied by drop-down menus of more specific areas of interest.
Quality Content Aside from the core information about the services your business provides, it is imperative to include additional content that teaches the customer more about your brand, your company values, and who you are. Many web design specialists suggest including an “about us” section so that you can communicate your brand position with your customers. You can also include a blog to share your expertise in the industry. High-quality content is well-written, welcoming, and concise yet informational. Depending on the industry, the tone should be inviting — and in terms that your customers (not just experts) can understand.
Mobile Compatibility As more people utilizes their mobile device for everyday browsing, the demand for a dynamically compatible website increases. Most people depend on the simplified interface of mobile websites to get the information they need on the go. Users really value the ease and convenience of mobile web pages; in fact, nearly half (48%) of users say that if a business site does not work well on mobile, they assume the company simply does not care about their web page. Aside from their ease of use, mobile sites generate 52% of all paid search clicks. By developing a mobile version of your website, you are satisfying your customers and increasing PPC revenue. Don’t let your website miss out on the benefits of these important features. Call us today to see how we can optimize your web design for maximum results. Author: Exposyour
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