It’s estimated that 93% of all online interactions begin with entering a query into a search engine. And if your website doesn’t come up in the results when you want them to — well, good luck with that. Search engine optimization, or SEO, is all about helping websites improve their Google (and Bing) rankings, but it’s not a magic formula. No one knows precisely how Google’s algorithms think or work, but SEO services spend a lot of time trying to figure that out. Over the years, and through a lot of trial and error, some myths and legends about SEO have popped up along the way — some of them true, some of them less so. Read on for a reality breakdown of some of the most commonly heard SEO “truisms” circulating the web today.





There are more reasons than ever to have a dedicated SEO team on your side. The more time we spend with Google, the better it becomes at giving us the results we need. Make sure your site makes it to the list with an effective SEO strategy to meet your audience where they’re looking.


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