Branding and Marketing for Fintech Startups

Your Fintech startup is in direct competition with the most innovative companies in the world. Your challenges in marketing and branding are unique.

You need something that gets you noticed – something creative – something compelling.
Our marketing and branding solutions take your business further than ever before.

We Bring Your Technology Closer to People

We design brand strategies to address the unique set of challenges in today’s fintech marketplace.
Both finance and technology are challenging to humanize and overcome the inherent coldness that most feel towards them.
Our goal is to bring warmth and humanity to the Fintech industry through better design, interactions, and user experience.
We help you tell your story and bridge the gap between you and your customers by bringing art and passion back into the financial technology industry.

Trustworthy Products

We Help You Build Trust

Consumers are seeking comprehensive and up-to-date information about the products they buy and use. We help you take advantage of digital technology and build trust with your customers by having a consistent messaging across all platforms to communicate your brand values and product information.

Human connection is what builds a relationship with your brand. It is individuals who decide whether they like your company or not. They do not see the flashy gadgets, beautiful technology, or even the smiling CEO on the other end of a conversation.

It is branding that builds a strong, honest, emotional connection that can boost trust between your company and your clients.

We Know Your Challenges

Fintech is a relatively young and complex industry with products that are not only new but also difficult to understand for the average person. To add to that, finance and technology are by nature cold when compared to touchy-feely industries such as fashion, health & beauty, or travel & leisure.

We begin the branding process by curating your unique identity that sets you apart from other Fintech companies. We create a brand that helps your company build a long-lasting relationship with your clientele, where they begin to trust you more and stronger over time with each interaction with your brand.

A Word from Our Client

“Exposyour is one of the best”

Working with them to create our new website was definitely a catalyst for growth – we received significant positive feedback and our sales experienced an uptick. Exposyour truly cares about their customers, and they collaborate with you to create something cutting-edge.

Our Vision

We Bring Clarity Into a Complex Process

1

We take time to understand your needs and discuss your long-term and short-term business goals.

2

Our branding process starts with an in-depth discovery phase based on whom and where you wish to reach out to.

3

We interpret every aspect of your business into your brand story.

4

We interpret every aspect of your business into your brand story.

5

We break down the brand development process into milestones to deliver measurable results at each step.

6

The first deliverables will be your brand identity, tagline, and other essential brand attributes.

7

Order extra services, such as UX/ UI

8

As a result of our work, you will receive a focused and robust strategy to continue growing your Fintech brand.

Brand Can Determine 90% of Success for Fintech.

Suppose you developed an amazing personal finance app with helpful financial tips, educational interactive tools, and fun visualization of your finances. But…there’s a problem. Nobody knows about it.

Why?

Because although providing financial literacy and improving people’s financial health is a noble cause, the average person can’t relate to your vision.

Solution

The solution is to create a brand that will serve as your narrative to explain how your technology solves your customer’s pain. Let us build your brand story with a strong call to action so that your financial technology product can reach thousands more customers and investors than it would without it.

We unite your passion for financial literacy, your innovation, and your engineering skills in a compelling brand to showcase your life-changing solutions.

Frequently Asked Questions

We’ve got the answers

What industries do you work with?

We deliver branding and marketing projects to businesses from various domains, including Tech, Manufacturing, Hospitality, Fitness, and more. We specialize in branding for small and medium businesses. However, we have experience working with enterprise-level projects too, for example, Accor Hotels.

How do I start working with you?

We schedule an initial consultation call to find out what your primary goals are and what results you are looking to achieve with branding. We study your target audiences, competition, current perception of your brand and product, online presence, and social media strategy.

What results should I expect and how soon?

After our initial call, we will set up a Brand Core Workshop. After the Brand Core Workshop, you will receive essential building blocks of your brand, such as your company’s mission statement, company values, brand identity. We will conduct in-depth client research to define your customer archetypes. Additionally, you will receive a color palette and color research, branding fonts, and a high-level brand strategy outline. If you would like to make changes, we offer one round of revisions.

What’s next after the branding?

After your brand book is completed, we work with you to develop a comprehensive brand and marketing strategy for your business. It includes a full customer journey blueprint, actionable social media map out blueprint, further industry research, and competitor analysis. Social media blueprint includes our suggestions on when and where to post throughout the month to guide your content calendar creation. We also review your current business performance reports on marketing performance and schedule a delivery call to discuss our suggestions and findings.

What else can Exposyour do for me?

We are experts in traditional and digital marketing for small and medium businesses, product branding, packaging, design of exhibits and stands, web design. Our team has extensive experience in UI/UX design, content marketing, Search Engine Optimization, and much more.

How do I measure success?

There are several KPIs to measure the brand value and performance of the marketing strategy. They include your sales, profitability, investor relations, and market share. We will work with you on selecting the right KPIs for your business to make sure you allocate resources to the tactics with the highest return.

What if I don’t like the results of your work?

All our service offerings include 1 round of revisions. We can add more if required.

Can I check out examples of your projects?

You can visit this page to have a look at examples of our branding and marketing projects.