In the digital age, business owners have many new ways to promote their brand. What’s more, it’s also possible to integrate your various marketing channels in new and innovative ways. More people are searching online than ever before, and even physical displays are advancing past traditional banners and promotional items. With each passing year, advertising is becoming more high-tech and more interactive.


Case in point: The interactive video wall market is expected to reach $17,647 million by the end of 2023. Countless companies around the world are incorporating digital displays and video walls into their marketing strategy. How do these technologies actually draw new customers to your business? Read on to find out.


Visual appeal


Simply put: digital displays look better than standard printed displays. Retail digital displays can convey more information in a more efficient, visually engaging way than their standard counterparts. By digitizing your point of sale displays, you have a wider variety of options for how you present your brand. And thanks to animation and interactive touchscreens, you can present information in new and exciting ways. Even if you don’t make use of the advanced features available with digital displays, these technological branding tools can help you improve your business’s look. In short, digital displays are rapidly changing the world of point of sale marketing.


Active engagement


It’s much easier for a potential customer to walk right past a standard display than a digital display. Digital screens are far more likely to draw active customer interaction. Through the use of touchscreens, you’re able to ensure customers physically interact with your displays, and therefore, your brand. The more interactive features you incorporate into your display, whether it’s through touchscreen capability, videos, audio, or search bars, the longer customers will stay near your display. Customers spending more time looking at your display can translate directly into more revenue for you and your company. In a shopping mall, customers can find stores they might have otherwise passed by. In a restaurant, touchscreens can let customers place an order instantly without waiting in line.


Digital displays, at the end of the day, are simply capable of more advanced types of engagement than standard banners and signs for your company. Keeping your potential customers engaged will, in turn, lead to them remembering your brand over the competition when it comes time to purchase products and services, driving up your revenue in the long run.


Looking to incorporate a digital display into your marketing strategy, or considering adding a video wall to your store? Contact Exposyour for more information on the best methods to draw customers to your business through digital displays. Get in touch with our team today to learn more about integrated marketing exhibits, promotional items, and more.