When it comes to doing business and making sales, there is no doubt that the name of the game has changed. Not only is a much higher volume of sales coming from online purchases, but many consumers are even choosing to browse products online before they make the decision to buy them in store. The correlation between the number of clicks your site receives and its success is indisputable. Research shows that 80% of companies that do not reach their revenue goals attract 100,000 visitors or less to their site, while the 70% that do exceed revenue goals attract 100,000 or more. Whether you’re starting a new campaign or revamping an old one, make sure your websites are flexible enough to use on several different platforms and strong enough to stand out from competitors. Combine the following ingredients to build a healthy, beautiful website:

Web Design Nearly half (46%) of people say web site design is the top determiner of credibility for a company. The way you chose to present information, products, locations, and more says a lot about your business’s priorities, and often makes the first impression on customers. Good web design serves the dual purpose of drawing customers in and keeping them there. Some important aspects of web design include an easy-to-use interface, fast and informative content, and the creative use of colors, images, graphics, and typefaces. If you focus on these aspects, your site will be the one out of the millions of other websites that stick in their minds.

Content Marketing When you consider the fact that 75% of users never scroll past the first page of search results, it becomes clear how important it is to be at the top of that list. This is achieved by strategic content marketing or pay-per-click advertising. Organic digital marketing — search engine optimization (SEO), which uses keywords and quality content — is the source of 70% of clicks. Juxtaposed with the 70-80% of people who say they ignore paid advertising, it’s clear which should be the preferred choice for businesses interested in bettering their digital marketing. By contacting a local SEO firm, you can ensure more hits and heavier traffic to your site.

Speed and Compatibility There is a pretty good chance that a prospective customer isn’t browsing your site on a computer but on a tablet or smartphone. According to 48% of users, if a site isn’t loading well, it means the business simply doesn’t care. Don’t let your site hinder sales. Make sure it’s totally compatible for mobile use. After all, 62% of companies that designed a website specifically for mobile experienced an increase in sales. Worse, 40% of people say they will abandon a site if it takes more than three seconds to load. Part of maintaining a site and business is keeping up with industry changes. Today, that means staying at the forefront of digital marketing and competition. Websites are always changing and adapting, as should yours.



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