Why Search Engine Optimization? | Exposyour Integrated Marketing

Why Search Engine Optimization (SEO)?

search engine optimization (SEO) desk image

The world is going green! And, so are we!

“Organic” is in and seeking understanding of consumers is being valued at an all-time high. Businesses are focused on increasing their search engine rankings through proper Search Engine Optimization and less through paid traffic via tools such as Google Ads. That means that businesses are focused on attracting the right consumers instead of spamming them with ads. And, we’re in support of this move toward the organic side of marketing.

Search Engine What?

SEO stands for “search engine optimization” and focuses on growing organic search engine traffic. Although the name sounds highly technological, SEO focuses on the people, your consumer. 

So, why is SEO so vitally important?

SEO has ~20X more traffic opportunity than PPC on both mobile and desktop. – Moz

  1. Search engine optimization (SEO) targets quality leads, helping you increase quality traffic to your site and generate quality leads.
  2. A proper search engine optimization (SEO) strategy allows you to use Google’s algorithm to earn your spot in Google’s rankings rather than spending money on ads to drive traffic.

The key to increasing lead volume is being top of mind and “first of show.” So, when you customers use a web browser to search for your products or services, it’s vital to be at the top of the search results.

How Does It Work? SEO focuses on what people are shopping for online, their pain points, needs, and what information they are seeking. Then, search engine optimization uses this valuable consumer information to provide solutions in response to the needs of the consumer by providing the solutions in a way that search engines can easily detect and understand. 

Let’s break this down:

What is a search engine? Think of a search engine as an online tool used for answering questions. Easy enough, right? 

For example, if you pick up your phone and ask it to locate a marketing agency near you, your browser will crawl the world wide web and find businesses “ranking for” the term “marketing agency” that are in your general location.

How do browsers answer your question? This part is a bit more complicated. Browsers use a process known as crawling and indexing to search the web for all web pages, videos, images, and content then organize them by how closely them match the “question” or “query” you presented. Then, it presents the result of the scan on your browser window in what we call “SERPs” or Search Engine Results Pages.

So, when you search for “marketing agencies near me,” your browser uses your query of “marketing agencies” and your predetermined location to scan the entire world wide web for any web pages, videos, images, and content that “rank” for or closely match your query. 

So, what makes search results “organic”? At the very basic level, there are two types of search results: paid and organic. Paid results are advertisements while organic results are those that are established through proper search engine optimization.

A proper SEO strategy enhances your integrated marketing strategy. But, it’s more than writing meta that makes your content credible and easily accessible. Your online presence needs to become a point of reference in the evolving digital landscape. That requires the most effective keywords intelligently embedded in any content to magnetize your prospects – grow your connections, your influence, your sales.

There are four tiers of Search Engine Optimization:

On-Page SEO: This generally means enhancing the content and code on the page and optimizing for content, keyword selection and placement, user interface design, and content layout.

Technical SEO: Technical SEO refers to the pieces of SEO optimization that should be executed by someone with web development expertise. Working in tandem with On-Page SEO, Technical SEO focuses on website structure, site speed, image optimization, indexability, meta tags, inbound and outbound links, troubleshooting errors, schema, and enhancing the user experience.

Off-Page SEO: We’ve talked about how Content is Queen. And, we meant it. Off-Page SEO focuses on content creation, link building, blogging, and establishing your brand as a thought leader.

Local SEO: Geo-targeting your company for location is essential to SEO. Local search engine optimization (SEO) optimization means optimizing keywords to be location specific using keywords that reflect the city in which you are located or others like “near me” or “in the metro area.”

When you work with Exposyour, your online presence is carefully crafted by our specialist teams. They design content that consistently connects prospective clients to your business – from advertising through links to your featured content in syndicated press, digital publishing, blogs and every digital location that leads to your business.

Results are tracked against trend data, rankings, and traffic so that your marketing communication stream is consistently up-to-date, customer-centric, and transparent.

To get started today, contact Exposyour at 1-800-724-9110.