Are You Making These 3 Digital Marketing Mistakes?

digital marketing

Digital marketing is a delicate science, and it is drastically different than advertising in any other media. There are factors that simply never existed in television, radio, or print advertising, and these factors are incredibly important to the success of your campaign. Three Digital Marketing Mistakes Failing to promote your content You may create the […]

How Integrated Marketing Will Increase Brand Recognition

integrated marketing

Integrated marketing is a strategy that emphasizes the importance of establishing a consistent, seamless, multi-dimensional consumer experience of a brand. This means that branding across all platforms — television, radio, print, Internet, trade show exhibits and displays — is presented in the same style that accurately reinforces the brand’s message. This is incredibly important as […]

3 Ways Web Design Can Make or Break Your Business

website

If you own a business, you may be wondering: Does something as superficial as a website’s design really matter? The answer is a wholehearted “yes!” Web design is anything but superficial. In fact, nearly half (46%) of people admit that a website’s design is their number one criterion for determining the credibility of a business. […]