We all know that digital marketing is an essential ingredient for success in any modern line of business, but sometimes, it can be difficult to tell whether our efforts are actually making a difference in an online world that changes and refreshes from moment to moment. Not sure if your digital marketing strategies are up to speed? Here are three telltale signs that your current campaign might be in need of a reboot.
- You’re not getting any social media traffic Facebook, Twitter, Snapchat, Instagram, and other social media tools are a fun way to share information about your company and connect with your target audience, but if your posts don’t result in website traffic or lead generation, then you may be wasting your time. A good social media campaign should encourage user engagement and a call to action that ultimately drives sales. Save the cute kitten videos for your personal page.
- Your content falls flat As Google’s search engine ranking algorithms become increasingly sophisticated, quality content marketing is more important than ever for your SEO strategy. However, don’t forget that real people are reading, too: 87% of online buyers insist that website content can have a moderate to major impact on purchasing decisions, but 43% agree that overtly self-promotional content rubs them the wrong way.
- You’ve plateaued It takes time to build a social presence, but if you’ve gone any longer than six months without seeing an improvement in your digital marketing results, it may be time to reassess your strategy. Patience is a virtue, but doing the same thing over and over again and expecting a different result is just insanity.
When you’ve run yourself into a marketing rut, it can be hard to dig your way out on your own. A little bit of outsider’s perspective — along with some fresh integrated marketing ideas — from a creative agency may be just what you need to give your campaigns some new lifeblood. Don’t settle for subpar online marketing in a world that runs on digital. Call us at Exposyour 360 to revitalize your marketing strategies and to build your presence and connectivity in the online world.