Our work
Fairmont Hotel - Seeker project
Brand engagement
Fairmont
An activation that fully immerses participants in the brand experience.
Scope of work
Brand Engagement
Concept Design
Signage
Promotional Swag
Overview
Fairmont Hotels & Resorts, a globally recognized luxury hospitality brand, launched the Seeker Project, a nationwide initiative aimed at enhancing guest engagement through immersive experiences rooted in wellness, self-discovery, and luxury. The goal was to inspire guests to embark on a personal journey of exploration during their stay.
To bring this vision to life, Fairmont turned to Exposyour to develop and execute a cohesive brand activation—one that would resonate with high-end travelers while seamlessly integrating into each property’s unique environment.
SOLUTION
Branding and marketing experts at Exposyour developed full branding activation and concept strategy that included:
1. Branded Signage
We produced high-impact signage that guided guests through the Seeker journey:
Indoor and outdoor directional signage
Branded discovery stations and meditation zones
QR code-enabled wayfinding signage linking to digital seeker content
Each sign was constructed using premium materials that reflected the elegance of the Fairmont brand, while also being durable for long-term use.
2. Curated Swag Experience
We developed and sourced a unique line of custom-branded swag designed to spark curiosity and emotional connection:
Custom Fairmont-branded keepsakes
Eco-conscious tote bags and refillable water bottles
All items were sustainably produced and packaged to align with Fairmont’s environmental goals.
3. Installation
Exposyour managed the installation logistics across multiple hotel properties, coordinating with on-site teams to ensure flawless execution:
Pre-install walkthroughs and spatial mapping
Professional installation crews in each region
Uniform brand presentation from property to property
RESULT
Consistency Across Locations: From New York to San Francisco, every hotel delivered the same premium Seeker experience, customized to local guest expectations while maintaining brand cohesion.
Increased Engagement: Guests interacted with signage and swag at a higher-than-expected rate, with QR-linked content seeing a 43% engagement rate within the first 60 days.
Positive Brand Perception: Post-activation surveys indicated that guests viewed the Seeker Project as a thoughtful and enriching extension of the Fairmont brand.
Experiential Marketing
A Word from Our Client
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