Our work
Kangarootime
360-degree Branding and Marketing Strategy Development for a Childcare Management Software
Kangarootime
An all-in-one childcare management software
Scope of work
Brand Stategy
Marketing Strategy
Concept Development
Front-end Design and Development
Problem
An all-in-one childcare management software had to raise funding to continue market expansion and development. However, the company lacked branding and marketing strategy and needed concept development, website UX/ UI, and pitch deck.
SOLUTION
Branding and marketing experts at Exposyour developed full branding and strategy that included:
- Early-stage concept development defining customer persona, market needs.
- Initial marketing strategy by gathering feedback from external and internal stakeholders.
- Development of brand and brand strategy, including brand colors, fonts, tone of voice, marketing collaterals, exhibits, displays, and brand positioning recommendations.
- Design of pitch deck to attract investors
- Early stage UI and UX design
- Front-end development.
- How-to-videos to market the product and help convert leads.
RESULT
Kangarootime raised $5,5m in funding and is currently helping hundreds of daycares and pre-schools save their employees’ time, manage their finances, and meet parents’ childcare needs.
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A Word from Our Client
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