Today’s marketing structure is heavily focused on the utilization of the internet. Marketing trends have shifted focus to the World Wide Web to align with the modern consumer’s purchasing habits. Increased smartphone and search engine usage solidifies the importance of reaching consumers through a digital channel. The statistics show how important internet marketing and SEO services have become to create successful businesses.

    1. SEO leads have a much higher closing rate than outbound leads. SEO, or search engine optimization, is a marketing technique that improves the visibility of a website on a search engine. The goal is to rank your webpage as high as possible; consumers often trust the first page results more. A full 75% of users never scroll past the first page. Because of this, you’ll want to employ SEO services to rank your page higher on search engine results. SEO services create leads with a higher closing rate — 14.6%, compared to outbound leads at 1.7%. Simply using search engine optimization techniques can really drive sales.
    1. A full 52% of paid search clicks originate from mobile devices. It’s no secret that today’s tech-savvy consumer is glued to their smartphone. There’s an app for everything: consumers have the world in the palm of their hand. If you’re using a pay per click marketing tactic, you can capitalize on consumers’ smartphone habits. Focus your lead generation on mobile usage and tailor your message to the smartphone generation. Smartphone users are looking for a solution to their search — and fast. They are more likely to click on the banners or links that are most visible and only one touch away.
  1. Nearly half of people judge a business’s credibility off of their website. All marketing tactics aside, one thing holds true: if your website looks like it’s from 1998, your business will suffer. Approximately 46% of consumers will determine a company’s credibility off of their web design. A clean, modern, and easy-to-use website attracts customers and assures them that they can trust your web marketing ability. You don’t have to be a coding master to develop a decent website. An application such as Ruby on Rails makes it easy to customize a webpage with everything you need. If web design isn’t your thing, you can always hire a professional web developer to create a streamlined web page you’re your customers will trust.

Internet marketing is an invaluable tool that will help your business thrive. Start using the web as your platform to expand your reach and increase sales!   Author: Exposyour

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