5 Reasons Why Your Web Design Isn’t Working For You

web design

It is no secret that successful web design is the first step towards successful search engine optimization. But what happens when you are not seeing the results you would like from your website? You’ve spent good money on your web development, and you don’t want it going to waste over silly mistakes. So here are […]

3 Tips for Converting Your Website Into a Mobile-Friendly Site Users Love

website

You may have a top-notch website, but how well does it translate to a mobile device? If you don’t know the answer to that question, you have a big problem. Today, more internet users are accessing the web on-the-go. That means the screens on which they are viewing your content are smaller and slightly more […]

4 Ways to Step Up Your Integrated Marketing Campaign

Integrated marketing is a marketing approach that aims to create a unified and seamless customer experience no matter how they interact with your brand. It makes your brand instantly recognizable across multiple platforms. It doesn’t just put a face to a name; it reveals the essence of your company, giving the user a unique experience […]

The 3 Fundamental Components of Successful Online Marketing

marketing

If you strive to achieve long-term success in today’s business world, you need a solid online marketing and branding strategy. While online trends and the behaviors of internet users are in a constant state of change, the fundamental components of online marketing stay the same. Here are the strategies you should be using to achieve […]

What is UX and Why Does it Matter?

web design

Does user experience really matter? You have a great product and a website full of detailed information. You promote your brand through social media. Maybe you even employ certain SEO services and techniques to boost your visibility on Google and Bing. What more could you need? Is it really necessary to fine-tune your website to […]

Four Things to Avoid When Designing a Website

web design

Approximately 80% of companies not meeting their revenue goals attract fewer than 10,000 monthly visitors to their website, and contrary to popular belief, it may not be the result of search engine marketing. One of the biggest factors in the amount of web traffic a website receives is its design. Almost 46% of Internet users […]

Are You Making These 3 Digital Marketing Mistakes?

digital marketing

Digital marketing is a delicate science, and it is drastically different than advertising in any other media. There are factors that simply never existed in television, radio, or print advertising, and these factors are incredibly important to the success of your campaign. Three Digital Marketing Mistakes Failing to promote your content You may create the […]

How Integrated Marketing Will Increase Brand Recognition

integrated marketing

Integrated marketing is a strategy that emphasizes the importance of establishing a consistent, seamless, multi-dimensional consumer experience of a brand. This means that branding across all platforms — television, radio, print, Internet, trade show exhibits and displays — is presented in the same style that accurately reinforces the brand’s message. This is incredibly important as […]

3 Ways Web Design Can Make or Break Your Business

website

If you own a business, you may be wondering: Does something as superficial as a website’s design really matter? The answer is a wholehearted “yes!” Web design is anything but superficial. In fact, nearly half (46%) of people admit that a website’s design is their number one criterion for determining the credibility of a business. […]