The Power of Storytelling in Marketing

Storytelling is one of the most powerful tools in marketing. It can help you connect with your customers, build empathy, and strengthen your brand’s relationship with its audience. In this article, we’ll explore the benefits of storytelling and how it can be used to improve your marketing efforts. Storytelling is one of the most powerful […]

Building a Strong Brand Identity: Tips and Tricks

If you’re a business owner or marketing manager, you know the importance of building a solid brand identity. A strong brand identity can set you apart from your competition and attract more customers than ever before. But how do you build a strong brand identity? In this blog post, we’ll explore some tips and tricks […]

5 Essential Skills for Brand Strategists and How to Hire One

5 Essential Skills for Brand Strategists

If you ask any successful CEO what the primary goal of any business is, they will say “to make sales and maximize revenue.” However, it is no longer enough in today’s competitive world to launch a product or offer a service and then sit back and expect the customers to come. Instead, companies have learned […]

Why Are Logos So Important?

When it comes to really fueling your business, branding is key. There are obvious steps to creating and building a brand. Once you have your business name and strategy in place, the next step is your logo. Your logo is how people recognize your business. It’s your emblem, the symbolic representation of your company, products, […]

Sales Funnel

sales funnel

Integrated Marketing ensures that Marketing and Sales are a synchronized effort. Effective marketing should guide consumers through a sales funnel. Here at Exposyour, we offer the marketing solutions it takes to build an efficient sales funnel. So, what is a sales funnel? Think of the sales funnel as an illustration of the buyer’s journey. Knowing […]

3 Ways Digital Displays Can Streamline Your Campus

digital displays

If your university campus is preparing to go back to school, then you know that creating an attractive, user-friendly navigation system for incoming freshmen is a crucial part of making sure that your campus is perceived as an open and welcoming environment. Rather than relying on overcrowded campus maps or clunky navigation of digital maps, […]

Improve Your Business Marketing and Advertising through Video Walls

video walls

Over the last few years, some of the largest shows, 200 to be exact, in the United States have taken place in Orlando, Las Vegas, and Chicago. Besides the big populations and high consumption habits in these cities, the other attraction for huge shows is marketing through video walls. Some cities have remained behind because […]

Effects Of Packaging On Sales

Whether ordering online or walking through a supermarket, the eye is drawn to those brands that are vibrant and enticing. There is no short supply of research on what motivates consumers to purchase a product. Although the design of the packaging is typically separate from the design of the product, it is important that the […]

Developing A Marketing Strategy

Each new year brings new and innovative demands to any marketing strategy. Nowadays, digital marketing is where it’s at. It is important that your marketing strategy keep up with today’s technological advancements. However, some of the tried and true staples of a marketing strategy still hold clout. For example, marketing plans should still answer the […]